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marketing automation
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Why startups should use marketing automation

What exactly is marketing automation? Marketing automation is the automation of your emails, social activity, landing pages and customer relationship management (CRM). Marketing automation leverages ...
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The Five Success Factors of a Digital Health Product from ...

Rosaline Koo took a leap of faith in 2013 and invested USD$4 million of personal funds to build a health insurance startup, ConneXionsAsia (CXA). The ...
healthcare startup
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Some Guidance on Running a Healthcare Startup from this CEO

After spending 7 years in Temasek Holdings as an investor, Cole Sirucek took a career change that landed him the title of CEO in a ...
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Four books every entrepreneur should read

Entrepreneurship is an industry of do-ers. You need the “can do” attitude to make your startup a successful one.  Also it helps to learn from ...
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Apple Seed signs an MoU with Pupasec Services Pvt Ltd

Apple Seed, a leading venture accelerator based in Singapore, today announced that it has successfully signed a Memorandum of Understanding (MoU) with Pupasec Services Private ...
Ayer Rajah
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Singapore’s search for Ali Baba comes with forty thieves

Soaring rental and labour costs have pushed manufacturing companies out of Singapore and in its place the government of Singapore is nurturing high-technology startups to ...
Guy Kawasaki
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Singaporean startups need to create customers and not jobs: Guy ...

Five years ago, Guy Kawasaki, a Silicon Valley tech evangelist famously said, “Singapore has five million people, six entrepreneurs and one opinion.” As opposed to ...
burn out
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Ways not to burn out as an entrepreneur

Entrepreneurship is a rewarding experience, which leads to real career satisfaction. However, embarking on this journey can be a tiring where stress levels can be ...
business v lean canvas
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Business Model vs Lean Canvas Model

Alexander Osterwalder who was the author of the book Business Model Ontology had a proposed ‘The Business Model Canvas’. This canvas enabled both existing and ...
business commandments
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Business commandments for entrepreneurs

Getting a business off the ground requires strategy and hardwork.  Startups by nature are different from traditional businesses. They are in a different ballgame in ...

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